Words Matter —

Make Them Work for You —

If You Choose

Bridging Research and Practice Through DIALOG

The words we choose impact freedom, cooperation, and connection.


DIALOG (De-escalation In Action through Linguistics and Options Guidance) teaches evidence-based linguistic strategies that enhance communication, reduce resistance, and build trust — especially in law enforcement and investigative settings.

Why Words Matter

Words have power. Research proves it.

Extensive studies show that language perceived as controlling triggers resistance, while language that supports freedom increases cooperation.

  • 93% of studies found high-control words like “must” and “have to” cause psychological reactance.

  • Using low-control language like “might” or “consider” results in a 17% increase in cooperation.

  • Adding the phrase “feel free to say no” can boost cooperation by 31% to 50% depending on the stakes.

Words aren't just powerful — they are measurable tools for improving communication outcomes.

Introducing DIALOG

DIALOG transforms cutting-edge research into real-world skills.

Developed by Dr. Codie Place, DIALOG empowers law enforcement officers, investigators, and professionals to use linguistic strategies that build rapport, reduce resistance, and foster better outcomes in interactions and interviews.

Whether you are talking to a witness, victim, suspect, or community member, the right words make a measurable difference.